How to Improve the Attention Grabbing Impact of Your Exhibit
Exhibits are like a billboard on a busy freeway. Attendees are flying down the aisle at 70 miles per hour. There’s a lot of visual clutter competing for their attention. Your exhibit must QUICKLY grab visual attention and force them to look at it.
Here are 5 ways to improve the attention grabbing impact of your exhibit:
1. Color: Use large swatches of vivid and unique colors in imagery, exhibit graphics and properties, and carpet. Don’t be shy!
2. Lighting: People are attracted to lights. Possible areas of focus are the product counter or back lit photo images.
3. Imagery: A relevant picture is worth a 1,000 words. Six or seven little pictures or one big eye-catching image that best embodies the message. For in-line exhibits, grab attention with a single focus. Photos of people with your product will grab attendees’ attention.
4. Motion: A great way to draw the eye. Consider things that move, flash, and blink.
5. Shapes: Unique shapes stand out from all the boxes. Consider adding unique shapes and materials to the exhibit structure that are eye catching, such as arches or angles.



GRB Houston a great place for your next exhibition. The George R. Brown Convention Center opened on the east side of downtown Houston on September 26, 1987. The building was named after the engineer, civic leader, philanthropist George Rufus Brown (1898-1983), who donated six of the 11 blocks needed to build the building.


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